We think big, create noise and dare to be different. We stretch ourselves and our environment to always be better. We are never complacent and the only fear we have is being in the comfort zone. We are encouraging experiments, taking smart risks and we praise our own thoughtful failures.

We believe having fun is an essential part of work. We embrace our inner child and harness our creativity. To us, problems are only great opportunities to learn and grow. We don't take ourselves too seriously and we celebrate every small victory. We are the colour and sparkle in the otherwise old and gray traditional seafood world.

We believe climate change is our true challenge and we celebrate every step towards a more sustainable planet. We stay true to our long term mission and take actions with the most impact. At the same time we act with a sense of urgency as the climate does not have time to wait. Further, we create the best conditions for ourselves to have a good mental health and develop as employees as well as individuals.

Hooked is a family of entrepreneurs where we are agile and take ownership for the company’s development. We are credible and deliver what we commit to. Micro management doesn’t exist for us and we trust each other. We are proactively there to support and help each other when needed.

We are proud of everything we do, have nothing to hide and sharing information is our default. We recognize no one is perfect and believe by sharing information, worries, mistakes and ideas we build trust and an environment to thrive in.

We cannot save the world on our own and when great people join forces extraordinary things are made. We believe win-wins are the only true wins and we only engage in partnerships where all parties benefit. We begin with end in mind and a true understanding of all parties’ needs including our own to create shared synergistic value.